It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing some celebrity news to you!
Russell Simmons is getting back into the record label business, but with a new spin. Simmons, along with music executive Steve Rifkind and veteran film and TV producer Brian Robbins, is launching All Def Music, aimed at finding YouTube talent, the Los Angeles Times reports.
UMG acquired Def Jam in 1999.
Simmons’ new label is the first of its kind “created specifically to sign, develop and promote artists on YouTube.”
Rifkind, founder of Loud Records, pointed to both labels’ marketing tactics as an outline for the new venture. “How [Simmons] built Def Jam and how I built Loud was through the streets and through grass-roots marketing,” he said. “Cut to 20 years later, we’re applying this same formula using YouTube as our street team.”
UMG CEO Lucian Grainge noted the “exponential growth of Internet-based video” in creating a “powerful new outlet for music and music-based content.” As such, the label is a component of a “broader strategy” involving partnerships with media and tech entrepreneurs.
The first artist signed to All Def Music is Asher Roth.
(Photo: Charley Gallay/Getty Images)
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It’s Your Gyrl, Ms Carmen aka Platinum Voice PR bringing another opportunity to you!
Each week, 15-25 musical artists/groups of all ages will perform original material in front of a live audience. The top 3 acts from each night will be selected by a panel of judges and the live audience to advance to the finale show at the last Tuesday of the month. The finalists will compete in front of industry executives (A&Rs, Radio DJs, and Radio Host), and one act will win an artist package full of great prizes. During the final show, performers will also get the opportunity to network, drop off demos and discuss the ends and outs of the music industry, including ways artists can link with industry professionals.
Bring Your Support! Ultimately The Crowd Will Choose The Winner!
ARTIST PACKAGE PRIZES
Open At POWER 92′s 10th Anniversary Concert
Radio play during POWER 92′s Mix
POWER 92 radio interview
Music Demo Recording from Soundscape Studios (3 songs)
Press Kit from 6’10 Productions will complete professional press-kit
Media Advertisement on CHI-Lynk’s website, and POWER 92 website
1-on-1 with A&Rs (UMG, Jive, Atlantic, DTP, G-Unit, and more)
And a chance to receive a recording contract
Media Advertisement on CHI-Lynk’s website
1-on-1 with A&Rs (UMG, Jive, Atlantic, DTP, Bad Boy, and more)
and a chance to receive a recording contract
The registration fee for this amazing opportunity is only $50
Every Tuesday Starting in March
7pm to 1am
Audience Admission $10
You must be 21 and older to attend this event!
The Elbo Room
2871 N. Lincoln Ave.
Chicago, IL 60657
(PlatinumVoice PR is the source for the events and has no legal bindings with associated parties)