Great pictures have many benefits other than a positive perception about your music. An artist is much more likely to get press mentions, album reviews and lots of other promotional opportunities just because of great image they can use for the story.
Don’t feel that you need to go out and spend thousands of dollars getting the best photographer to shoot you or your band. A quick search on Google or Craigslist will probably net you hundreds of great photographers you can shop around and compare prices with.
If you’re confused on how the pictures should look, just research bands within your style of music that, in your opinion, get in right with the pictures they have and use that as a starting point for creating ideas for yourself.
Also, it’s a good rule of thumb to get new pictures before each album or, sometimes, EP release. Usually, you would want some basic theme connecting your album artwork and the images of you or your band. Don’t be afraid of being creative and taking risk, however just don’t go overboard. To be safe, make sure your pictures are a part of some sort of realistic setting.
So take a look at your image, pictures and all thing visual related to your music and start making changes that will have a long-lasting positive impact to your career.
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