It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing another relevant topic to you!
I find time and time again, artists telling peers that they can do their own promotion, be your own publicist and brand themselves. I’ve seen the commercials saying how they can give you all the tips for a successful promotion, all for $7.99. Do you actually think the cost of that is valuable and is going to help your career?
Well, I’m here to tell you that you can do it yourself , but how effective will the “Do it Yourself” method be? Nine times out of ten, you’re going to get tired because your tactics aren’t working and then you’ll get the bright idea to unknowingly start spamming people on Twitter, Facebook and other social media sites. Not Good!
A good friend of mine experienced the same thing with an artist on Facebook; read to see what he thought about this “Do It Yourself” promotion.
A question was posted to Facebook to see how many people would bite. Surprisingly, it only took two responses before an artist replied, “No, I would just do it myself.” Quickly asking how long he thought it would take, and he replied, “Maybe a couple of hours on Google.”
Some of you reading this are already shaking your head, but for those who DON’T see what the big deal is, let me explain. Too often independents (not just Artists but Producers, DJs, Labels, etc) only look at things in terms of dollars and cents, ignoring their most valuable resource, TIME.
So while it’s true that the artist could gather the list, here are a few things that he did not factor in:
Verify that the websites aren’t shutdown (Expired Domains, Hosting, etc)
Checking to see how active they are (Traffic, Posts, etc)
Finding music submission guidelines or contact information
and Organizing all this information into a database
Now multiply that by 100 sites and you soon realize that this isn’t a 2 hour job. It actually took someone on our staff over 7 dedicated hours to complete.
So what does all this mean?
This artist values $10 of his money and more than 7 hours of his life. If you do the math, that’s the equivalent of working for $1.43 an hour. Even if he was miraculously able to complete the list in 2 hours (and he wouldn’t that would be the equivalent of still working for $5 an hour. The fact that the national minimum wage is $7.25 means that the federal government has more respect for his time than he does.
Moral of the story.
In an effort to save a few bucks, many independents create a ton of unnecessary work for themselves and often end up with inferior results. Just remember when you’re adding up all the money you’ll save also subtract the time you’ll spend to save it. Money and Time: while both are easily spent, only one can be made back.
Source: Making It Mag
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