Music 101, Platinum Articles

Artist Development Makes A Difference and Why

Hey Y’all!

It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing another relevant topic to you!

Artist development in the music industry has evolved over time, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists, “where do I start”? With the advent of the Internet, the possibilities are mind-boggling.

Many artists put in their mission statement, simply that they want a record deal, thinking that is all they need to succeed for career in music. Most don’t have a clue what it takes to get that deal, let alone maintain that career.

Artist development is a huge area overlooked by far too many artists and bands. Let’s explore the question, “What is artist development”?

A record label A&R rep once “discovered” fresh new faces in clubs, bars or word of mouth and would then support them, cultivate their creativeness, build up their fan base, and guide their direction with the intent of turning them into superstars.  All of this,  of course, was with the intent of selling those 45’s, LPs, cassette’s and CDs. Gradually, many labels moved more into product development, which meant they are focused more on the immediacy of sales of the latest CD (product) released, and not bringing the artist up to that point. And more often than not, naive artists were at the labels mercy.

In this Internet age, it is more the artist or band themselves that must build the quality sound that is ready as a commercially viable product. On top of that, they need to have an already established fan base, basic music business skills, perhaps even the early music sales of a well produced CD. Labels are looking for pre-packaged, very talented musicians that are already showing their value.

A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development – the ultimate sale of the music.

Checklist on what artist and product development need: 

*Exceptional vocals, musicianship and/or songwriting skills

*Continued education and enhancement of musical skills

*Quality equipment

*Performance ability

*Image creation and maintenance

*Plan of action, goal setting

*Exceptional promotion materials, including photographs, press releases and artwork

*Business management skills

*Marketing, publicity, and promotion knowledge, online and offline

*Professional management

*Basic knowledge of recording, producing, engineering, and mastering

*Basic knowledge of manufacturing, distribution, and sales online, brick and mortar and air-play

*Good choices in members, staff and advisors

*Physical and mental preparedness

*Basic knowledge of finances, accounting

*Law and legal issues: publishing, copyrighting, trademarks, and an attorney

*Alternative career options – even athletes need to have other options!

Tending to all areas of your music career may make the difference between a one hit wonder and longevity in this business. It’s been said, “If you think this is a piece of cake, you better go bake one.” The music business, again, is a business. Businesses need to make money. That’s worth repeating – the music business is a BUSINESS. Take the time to find out all you can about each of these steps in your journey.

That being said, an up and coming artist must begin somewhere…and if a career in the music business is the goal, then any naiveté must be addressed immediately! Knowledge is power. Power gives you leverage. And who knows…that entrepreneurial artist may just find they don’t need that particular record deal after all.

In Closing, You never know where I may be; bringing you the events of Chicago and other relevant topics, so make sure you follow this blog and Follow me on Twitter, @PlatinumVoicePR! If you need your name and craft to buzz out here, go to  Until next time, See ya later Babies!


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Source: electrogarden

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Hey Y’all!
It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing another relevant topic to you!

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Music 101, Platinum Articles

#ChicagoMusic read what are Music Career Killers!


Hey Y’all!

It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing another relevant topic to you!

Every hour of every day, there’s a talented musician somewhere on the planet who makes the decision to put their artistic side on the back burner in favor of a more stable career. Although they vow they will pursue music in their spare time, just this simple mindset shift could mean that writing songs and playing gigs will always take a back seat to almost everything else in life.
In a way, it hurts too much to do music when you make this decision because it reminds you of all the dreams you had and gives you the feeling of being a failure. Even the most committed musicians can be ground down to nothing after years of playing empty shows and sending out hundreds of demos with no reply. But once you start to recognize the common mistakes you’re making, you will be able to avoid them and get on with the real work of consistently creating music that your fans will appreciate.

Music Career Killer 1: Not working on your music everyday…

You can spend your whole life learning music marketing and still fail if you don’t have great music to promote…but you can suck at marketing and still do well if your music is on point. The ideal though, is to find that perfect balance between marketing and music creation… It can help to make this into a little game, so every once in a while go back three months in time on your YouTube channel and see the kinds of songs you were writing then.

Over that time period you can really start to notice an improvement if you just commit to work on your music skills for an hour a day, and do the marketing for the rest of the time that you can spare.

Music Career Killer 2: Not having a clue who your fans are… 

If you try to market to everyone then nobody will feel truly connected to you or feel you’re making music just for them… The problem comes when you’re trying to work out where to focus your marketing, because unless you have a clear idea of where your fans hang out then the options will be literally endless, and it will seem like a massive mountain to climb. So start off by really thinking about where your music fits into the world and how you could describe it to someone you met in a lift for five seconds. I think most people would agree that there are not many other musicians on the planet like Bjork…she is always coming out with something new, interesting and exciting for her fans, and whether you like her music style or not she’s definitely got something interesting to say…

But if you really want to make rapid progress with your marketing then trying to be a total one-off and create something totally new is tricky! Personally this held me back for a long time…I wanted to appeal to every person on the planet and every song I recorded was in a different style, trying to model the recording techniques of each genre. When people would ask me what kind of music I did I would reel off Country, Rock, Folk, Punk, Prog…quite frankly I think people were sorry they asked. So forget the ego thing for a minute, sure you have something cool to offer the world but you should make it your mission to find successful musicians who sound like what you do, and rejoice when you come across a new one. Because they will probably be surrounded by a whole heap of music fans that you can start to funnel on to your mailing list, using the marketing tactics we talk about. Even if all your songs are quite different from each other, think of each song as a key to another market of fans. The main thing to remember is that when you describe your music or songs to people you’re really describing the ideal fan for that piece of work…

So now when I hit a site to try to get featured I just keep it simple, if I’m trying to pitch a rock song I might just say “I sound like a mixture of Prog Rock and Michael Jackson”… interesting and is simple enough that people will know what they’re getting.

Music Career Killer 3: Not collecting email addresses on your website, and everywhere else…

 90% of the people who have a spark of interest in your music may visit your website once and never come back… So if you don’t do your very best to offer them something extremely cool and try to capture their email address, then your website is like a leaky bucket and you’re fighting a loosing battle. If you don’t have email capture set up right now then drop everything and spend a few hours getting it done. First sign up for an Aweber account… This service is relatively cheap and can grow with you as your email list builds. Then you want to add email capture forms to your website. Here are my top 5 spots…

1. Pop up your freebie to every new visitor to your site

2. Put an opt in form in the sidebar of your website or blog.

3. Make sure that you have an “about page” on your site that gives a quick summary of your back story and the chance to sign up.

4. Have an email opt in form at the end of every blog post you write
so that interested people can keep up to date with what you’re
doing next.
Once you’ve got your email capture set up just follow this simple formula
for making money from your music. 

“Entertain your fans then link to something they can buy…” Don’t get all hung up with being the greatest sales person, just show your people a good time and then give them the option to buy. You should also collect addresses on your Facebook page, have a Twitter link back to your fan-capture and most importantly of all at your live shows. The people at your gigs have just seen the merchandise (your music) up front and will often come up to you and tell you how cool it was, so whip out your phone or just a sheet of paper and offer to send them your killer freebie to their email address… Forget about selling CDs for now, because the email address is the real asset and will let you keep on making sales for years to come……and then turn those email addresses into even more fans by asking your people (or giving them an incentive) to pass your music onto their friends. Make it really easy with Facebook and Twitter share buttons or the Add This widget that will detect what social networks they use the most and then show buttons to match. Pretty smart ;-D It’s that simple…

Music Career Killer 4: Not selling anything… 

So many musicians drop the ball at this stage, they will produce great music for the fans but then  feel bad and not ask people to take the next step to buy something… Or they do try to sell, but because they don’t feel comfortable with it they get all nervous and  it does not come across in a cool way.

Selling is just letting people know about the cool things you’ve set up for them and you should
never feel ashamed about it.
It’s like this unspoken law where all but the top few famous musicians have to be
penniless and work for nothing.

 So if you don’t currently have anything for sale on your website then don’t do anything else until you have. It can be as simple as a $5 per month subscription to get a song of the week delivered to their inbox. This will cost you nothing to set up and you can have it up and running in under 10 minutes. Just use a PayPal subscription button on your site.

Music Career Killer 5: Not collecting money from your non-paid fans in the form of ads…

The truth is that only a small amount of people on your list are going to buy your music…maybe 20% if you’re very lucky.

That does not mean that the others are not a very valuable asset in your music career as well…they may still be just as into your music as the next guy, but just not at the stage yet where they want to make a financial commitment.

But these people might hit a share button and pass on your stuff to friends who might buy, or click on an ad that you place around your content and that you get paid for.

Cool! you just turned someone who never wants to spend a penny into cash, and in my book that is like creating gold out of thin air and a very important concept in the business model of the modern DIY’er.

Always be thinking about how you can turn your non paid fans into gold.

Music Career Killer 6: Not using YouTube…

The cool thing about YouTube for musicians is that it’s probably one of the top places of the internet to find a mountain of your fans hanging out, because quite frankly nearly every musical style that you can think of has a major foothold on there.

It’s also quite easy to get ranking and traffic to your videos once you start to test a few different things. So if you have not yet started to post videos now is the time. Post up an interesting cover version, create a musical response to something that is buzzing in the news, write a song for a cool blogger that you follow or just take a song that you’ve already written and post it up in a way that people will be searching for in Google. (For instance you might find out that a bunch of people search Google for “songs about love” and realize that you have the perfect tune to satisfy that search.)These are all easy ways that you can get started now and have hits on your videos in a few hours, but the real power comes when you have a body of work uploaded over time that are all sending you hits. I can’t say enough in favor of YouTube for your music marketing so get to work.

Music Career Killer 7: Trying to do all the marketing yourself…

I’m not sure about you but I sometimes wake up and feel totally brain-fried! It’s like I know everything that I should be doing but the tasks and workload seem so overwhelming that it’s almost paralyzing…I find it’s very annoying that the more to do, the more I feel like sitting down and eating some pie! But then I just accept that I’m a flawed human being like everyone else and set the pie aside in favor of some positive music marketing actions. In that situation anything is better than nothing and months of procrastination… The other thing that keeps me going in these “GREY ZONE” moments that we all face from time to time is the thought that there are other people out there in the world helping with my marketing efforts.

So even if I have a day off and go for a picnic with my good lady wife my site will still get a bunch of hits because I’ve set up systems that motivate other people to work toward my goals too. “One day you have to sit back and realize that there is just too much for one person to do all alone, and enlist the help of others to aid you in your mission.”

This is kind of like an online street team… Like I said at the start of this guide, your main mission is to make incredible music first and you can’t do that if you spend every hour of every day trying to get hits and writing blog posts. The answer here is motivating your fans to promote your music for you. After going through these cheat sheets you will know what works, so there is no reason you can’t just get someone else to do some of the work for you.

I’ve found that if you take a very enthusiastic fan and sprinkle on a little financial incentive to pass on your music you create a very effective music marketing machine.

This is the whole basis of my “Rapid Fan Formula” process, but even if you don’t have access to that yet you can still use this mindset of sharing the workload to great effect.

Music Career Killer 8: Not taking at least one marketing action everyday…

When we began here I mentioned the importance of daily progress with your music, but also just as important is the power of just one thing per day that will get your music out into the world and in front of a targeted, interested fan.See, music marketing is like trying to push a car with your bare hands. At first it seems like it won’t budge, but then you start to get a little movement and before you know it you’re going at a steady and predictable pace……and once in a while you will come across a hill where you can sit back and let things roll, all you have to do is steer. But if you just start to push for 5 seconds then stop for a few days, then come back and try again for 5 minutes you will never build up enough momentum and it will never get easy.

One of the biggest challenges that faces the modern DIY musician is consistency, because things will come up in your life that seem more fun or more important than working on your marketing.

But a little bit of focus on one really cool project can work like magic, all you need to do is remember why it’s important and why you decided to start learning music marketing in the first place.

For me it’s being able to work for myself and have freedom from the rat race… I find that idea always allows me to re-focus on what’s important and always stay in the minds of my fans.

Music Career Killer 9: Not having your own website…

Ask anyone who based their music career around MySpace how they feel about it now… If I can risk one more analogy its like taking your life savings on board a sinking ship and watching with horror as everything you’ve worked for goes into the cold ice water. So get your own site… It’s easy, it’s fast and it’s cheap and it gives you complete control over every part of your career with no weak points.

No website is too big to fail and any other site apart from your own may one day kick you out for something that they suddenly decide is against their terms and conditions.

Music Career Killer 10: Not offering high end products…

Most people are happy when they make a few bucks from their music, and you should be happy because it’s a very important step to take something digital and charge for it. That gives you the makings of a very special music career where everything you sell is 100% profit.

But it takes a lot of $1 downloads to keep you afloat and means that you’re constantly in selling mode. The important thing to remember is that not all music fans are created equal…some will not have an extra penny to spend on your stuff from their pay packet, but a few people on your mailing list will literally be millionaires and have money to burn.

What’s the point in selling a millionaire something for $1? Obviously we don’t want to charge them $1000 per download just because they are rich, but the idea is to cater to all kinds of bank accounts with higher value products.

So have something that you can sell for $1000 or $2000 or even $10000! All it takes is putting a link on your site and letting people know what you have set up for them…

Most people will never go for it, sure, and if you’re reading this you’re probably highly skeptical about offering these services…that’s because you and me aren’t millionaires and we don’t have the same financial perspective as someone who is.

These high ticket items usually come in the form of a personal appearance like a gig, or a one-off personally written piece of music. You could even give someone a “red letter day” where they come out to where you live, come and jam with you then you take them out for a slap up meal, basically show them a killer time…that is the kind of offer that you can really charge a premium for.

Or you might buy a new guitar, play it at a bunch of shows and get some pictures then sell it on eBay as “signed memorabilia”. …all I can say is that if you don’t have that high ticket button on your site then nobody is ever going to click it.

Music Career Killer 11: Not creating a second income…

 It don’t matter which way you look at it, creating enough money to live off your music is a challenge…it’s harsh but some people don’t want to buy music right now because they are too busy stealing it from file sharing sites.

It can and has been done of course, no doubt about it, but it will take time and commitment on your part to get there. Luckily there are easier ways that you can make enough money to cover your bills, because there are a whole heap of other things that people buy on a daily basis where you can jump in on a piece of the action.

The way it works is like this… The potential buyer hits the internet with a mission to spend some cash on something cool that you know a thing or two about, maybe it would be a guitar, new piano or even Music Marketing Classroom.

They do a few searches and find that you have written a great review or provided some training on the product that they’re interested in…

They come over and check out your thing and now feel ready to pull the trigger and click your special link to buy, and Shazammer! You get paid!

The key with this is not to create a whole other business separate from your music career because that will make you lose focus and take up too much time. But if you can make money from things you’re doing anyway like practicing guitar or even marketing your music then why not do it?

Music Career Killer 12: Boring your fans and playing it safe… 

I can’t tell you how many times I have seen this happen…You go to a show and see a new band rocking out some amazing tunes, but each time you see them again they just continue to play the same old set over and over.

The bottom line is that one set of good songs does not make a career.

I think some musicians feel a fear that they will not be able to match their previous work and this becomes kind of like a block.

So again, make sure that you write something new everyday and the gems will come by default. You’ll be showing people considering an investment into your music (a fan or record company) that you will be consistently productive in the future.

Music Career Killer 13: Playing every crap gig you get offered…

When you first start, you might as well play any show that comes along because this is valuable experience, and can even save you some money on the practice room. This becomes a “career killer” though when musicians continue to play every bad show in the hope that they might just convert 1 new fan.

Playing to empty rooms with no pay not only sucks ass, but it’s also like a cancer to your career because it will destroy your enthusiasm.

Next time you get offered a bad show turn it down, and spend the evening connecting with promoters of popular club nights and venues. One really good gig is worth a hundred empty venues.

Music Career Killer 14: Forgetting to be a human…

This one is simple… If you ever have to write “to whom it may concern” in your messages to promote your career, then you are not on good enough terms to ask for any help. You need to get out there and do a little bit more networking first.

Also, try to mix “professional” with “human” because people in the music industry don’t want to deal with self-promotional robots.

There is no reason you can’t pack your promotions with your own personality and have FUN. Most people are sick of corporate bullshit.

Remember that there is a real person behind every email address, so stop thinking of your music marketing as a numbers game.

Which brings me on to…

Music Career Killer 15: Spamming

People often start out in music marketing messaging everyone they can on YouTube, Twitter, Forums, Blogs, Facebook and MySpace in the hope that one day so many people will hear about them that they will get famous……or they find a bunch of contact info for industry people and send a mass email like: “Hey, we are a cool band and are looking to get signed, please email back if you can help.” But just think about that for a second.

If you got an email like that would you think good things about the band? NO WAY! You have just missed an opportunity with a massive section of the industry and wasted the time you spent opening your can of spam. 😉

A well thought out, targeted promotion will take more time upfront, but in the long-term it could get someone interested and move your career forward.

Music Career Killer 16: Music in a vacuum…

As well as making daily progress with your career you also need to be tracking what’s going on in your music scene as well.

This is very important because when you follow all the latest news you start to notice little opportunities that will pop up from time to time.

If you just sit in your bedroom and never get involved with your music scene, then it will be much harder to get your work in front of the right people.

Music Career Killer 17: The curse of the solo musician…

Sometimes being a solo act can be great, like when it comes to getting paid at the end of the night! But the problem with being a one man (or woman) show is that you never get to brainstorm new ideas with anyone, and you always have to go with your gut. For instance… You might have a marketing plan you’ve been working on for the last year, then suddenly you speak to a music PR person at a gig and find out that if you just made a few tweaks you might achieve success faster.

So it’s a good idea to find a group of other solo musicians and get together once every couple of weeks for a mastermind session. Talk about new ideas and projects you have going. When you put your brains together with a clever group of people you become a SUPER-BRAIN!

Music Career Killer 18: Getting fed up… 

Music can be a bitch and some days you will feel depressed and like nothing is going your way. This is a very dangerous time, because a nice steady job with benefits will suddenly seem a little bit more appealing. At this point you need to take a couple of days off and get away completely. After a little while you will start to realize that things are not so bad, and with that clarity you can plan your attack in a new and better way.

Music Career Killer 19: Creating the “Perfect” music marketing plan…I know that a lot of people like to think of themselves as perfectionists and I used to be the same way, but rather than helping your career this will ultimately kill your spirit. Perfection sucks! Writing the perfect music marketing plan and never actually putting anything into action will get you nowhere FAST. For example, if you are making a YouTube video and mess up a chord or two just laugh and post it anyway…Set a short deadline for planning and then get to work and test your music marketing theories. 

Music Career Killer 20: Getting jealous of other musicians… 

Nobody feels great about getting jealous, but it’s natural right…? You work your tail off for months to try to get hits to your site and then you see another musician getting featured in the press and you know that in one day they are going to get more hits than you got in the last three months. I’m sure you may have felt something like this at some point and I know I have…But it does not have to be that way if you just make a little mindset shift that I think will give you a new perspective on the success of others……and that is simply this… When you see another musician doing something cool like getting played on the radio, getting signed or getting press think to yourself  Cool, that means I have the opportunity to do the same thing, because the other musician has just uncovered another potential opportunity for me to market my music as well”. See, if you track other musicians who have a similar fan base to your own using Google Alerts you get daily updates with new opportunities where you might connect with people who will be open to what you do because they just featured something very similar. This follow-up approach is something I call the “Slip Stream” because you get to ride on the wave of the hard work of other musicians and PR companies and takes a lot of the guess-work out of your marketing.

The Tipping Point 

There comes a time in the life of every successful musician, when youhave added so much value to the world that suddenly your Twitter and Facebook numbers are going up everyday, and your website traffic is

increasing by itself. This is the point at which fans start to become your automatic promotion source, and if you give up before this ever happens you will never know what it feels like. Having reached The Tipping Point you can scale back your music promotion, and focus much more on the creative process.
Diligently promoting your music on a regular basis for an extended period of time will bring you great rewards.
As Bon Jovi once said…“Oh you got to KEEP THE FAITH!!!”

Source:DIY Musician

You never know where I may be bringing you the events of Chicago, so make sure you follow this blog and Follow me on Twitter, @PlatinumVoicePR! If you need your name and craft to buzz out here, go to Until next time, See ya later Babies!


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(Music Videos and Links are for promotional use only)




Music 101, Platinum Articles

#ChicagoMusic -Your Friends are Liars: What People REALLY Think of Your Music!

Hey Y’all!

It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing another relevant topic to you! Do you find that every friend of yours rocks with your music and they never have anything bad to say? They always tell you, “Good Job” or “That’s Hot” and it doesn’t make you wonder what they really think?

Read on:

Your friends are not true fans

Look, your parents and your partner and your neighbors are not going to tell you that your music sucks. Neither will your co-workers, your church friends, or the people you play rugby with on Wednesdays. Your cousins, your counselor, your drinking-buddies, your favorite barista — nope, can’t trust them either.

They lie to you. They tell you you’re magnificent because they care about your feelings — or at the very least they have to see you on a regular basis and don’t want to have to deal with you pouting all the time.

Some folks even go so far as to lie about purchasing your music.

We see it from time to time at CD Baby: Johnny X calls up saying his friend Bob bought the new Johnny X album, and he wants to know why that sale isn’t showing up in his accounting section yet.

Well, unfortunately it’s because the CD is still on our shelves and Bob was politely trying to wriggle around the issue that he hates Johnny’s music. So he fibbed rather than say, “Stop bugging me, man! I don’t wanna buy your CD already. I’ve sat through your last 3 shows; what more do you want from me?”

Your friends are not your fans. Beyond their initial support of your musical endeavors (coming out to your early shows, liking you on Facebook, etc.) you cannot rely on them to sustain your career — or to give you the kind of unfettered feedback that will help you analyze your weaknesses, identify your strengths, and craft a better sound, song, or show!

An honest assessment of your music

OK, perhaps I’m being a little harsh. I’m sure some of your family and friends legitimately DO enjoy your music. But I’m trying to drive home a simple point:  you gotta get out of your comfort zone and let people who have no personal connection to you give their unbiased opinion!

Why? Otherwise, you’re like the delusional king who can do no wrong in his own mind because he only trusts in a council of yes-men. You’re like the vain queen who only looks at herself in magical mirrors, always reflecting an image back in the most favorable light. You have no realistic way of testing how your music truly moves people.

Luckily, it’s an easy problem to remedy:

* Play in front of a room of strangers and gauge their reaction.

* Post new tracks on SoundCloud (or to a SoundCloud feedback group page like THIS) and ask other users to comment.

* Send your CDs to music journalists who will critique your work.

* Contact bloggers and see if they want to give away one of your MP3s.

Seek outside opinions and listen to the feedback! You don’t have to accept every criticism, but at the very least — listen. Let it sink in; let it lift your spirits or sting so; and after the dust has settled, if you think a bit of negative feedback has some validity to it, make the necessary adjustments. Your act will be far stronger for it down the road.

On the other hand, it’s healthy to remember the internet can be a cruel place, so brace yourself for harsh trolls and haters. As the much-maligned Richard Marx says in this recent story, ”There’s nothing more subjective than music.”

The people out there who love your music aren’t wrong, but neither are the ones who don’t.

Source: DIY Musician

What do you think? Who do you trust to give you honest feedback? How can you tell if your music is “working?” Let us know in the poll below.

You never know where I may be bringing you the events of Chicago, so make sure you follow this blog and Follow me on Twitter, @PlatinumVoicePR! If you need your name and craft to buzz out here, go to  Until next time, See ya later Babies!


(PlatinumVoicePR is the source for the events and has no legal bindings with associated parties)

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Need a Job? Babies R Us are Hiring

Hey Y’all!

It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing another job opportunity to you!

Company Babies “R” Us
Job Type Full-time, Part-time
Hours Not Specified
Location Chicago, IL 60290
The Off Hour Stock Clerk is responsible for maintaining a well stocked appearance in the store which helps ensure the best guest experience is achieved. This individual will work closely with the Store Management team to ensure company standards are met during the stocking process. The hours for this shift are commonly early morning, however in certain locations or during holiday seasons, overnight shifts may be available.
· Replenish a shelf, bin or pegged area with stock and transporting merchandise by hand/pulling. This also includes picking up loose pieces of merchandise from the floor.
· The physical removal of goods from a truck and putting empty pallets, security cages, and transfers back on the truck. Requires the use of various material-handling equipment. · Re-merchandise any selling space, to regroup items, or to make space for new merchandise. · To read both written and numerical verbiage, comprehend spatial relationships, and have the ability to set merchandise according to the layout.
· Take empty cardboard cases from the sales floor to the baling machine.
· Safe operation of a blade-type instrument designed for opening cased merchandise, as well as returning the blade to its non-operational position when not in use.
· Returning merchandise to its proper location on the sales floor as designated by aisle layouts. This requires knowledge of sales floor locations and proper merchandising techniques, and can be accomplished either by hand or pushing a sales cart.
· Manually placing price shelf labels on lip below merchandise or on scanner peg hooks.
· Moving merchandise to and from the perimeter and gondola overstock areas and requires climbing a ladder up to 12 feet. · May also be assigned other duties within the store at the direction of the store management team.
· Knowledge of shipping and receiving process in a Retail environment
· Ability to lift up to 25 pounds · Ability to climb ladders, up to 12 feet
· Ability to multi task and prioritize projects
Apply online at

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Music 101, Platinum Articles

Four Ways to Avoid Music Submission Mistakes

Hey Y’all!

It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing another relevant topic to you!

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Congratulations for taking a big step forward in your career as a songwriter. If you’re considering submitting one (or several) of your songs for a music business opportunity, then you’ve gone to the next level beyond just writing songs and hoping the world will come to you. This being the case, there are a couple of classic mistakes you should be careful to avoid so that you can present yourself as professionally as possible and increase your chances of success.

1. Never attach an MP3 to an email without permission.

Submitting a song either via email or on a CD without having a contact who is expecting it is the same thing as not submitting at all. Unless there has been some kind of exchange where an industry person is expecting your music, there isn’t a pitch opportunity there.

Now you’re probably thinking, “All music industry people say ‘no unsolicited material’ so how can I get permission?” We’ll get back to that in a moment but here’s the most important point. Under no circumstances should you email an MP3 to someone in the industry without express permission to do so. Those files take up a lot of space and if every songwriter submitted unsolicited mp3s to the same music biz person’s inbox it would fill up/crash their email program. The last thing you want is to have someone in the industry irritated with you before they’ve even heard your music. Better still, if you can learn how to enclose a link to your song in the body of your email, you’re way ahead of the game.

Now, in reference to figuring out how to get past the “no unsolicited material” gateway, the music business is a relationship business. If you live in Chicago,Nashville, NYC or Los Angeles, start getting out to industry functions, conferences and events and meeting people. Don’t expect immediate results, but the results will come if you continue to build relationships. If you don’t live in a music city, using reputable proxy organizations like is a great start.

2. Avoid writing long emails/letters with your submission.

Like any business person, publishers, A&R execs and music supervisors are busy people. While I understand that your history and reasons for writing your songs are important, that is a discussion for another time and place. Once you’ve received permission to submit your song you should keep your email or letter very short and to the point. A simple reference as to how you heard about the opportunity (mentioning a mutual acquaintance for example), naming the artist or project that you’re pitching to (if that’s what you’re doing) and your contact information is really all that’s necessary. Really. This means not enclosing lyrics, photos, a bio, etc. If someone in the industry wants more information, they’ll reach out to you.

3. Don’t send more songs than the opportunity requires.

Once you’ve been given permission to submit for a project, it’s important to use some restraint and not over-submit. For example, if a listing is asking for songs for a particular project, this means that you should only submit the song – or in very rare instances, two songs – that fit the description of what is requested. This is not an opportunity to show the depth and breadth of your catalog. If you’re pitching to a publisher, then two or three songs will do it. As I mentioned above, if the individuals looking for songs want more from you, they’ll ask. The rationale is simple. If you put yourself in their position, you’ll appreciate that these folks have to go through a mountain of submissions and sending too many songs might get your pitch pushed to the bottom of the pile because it seems like too much work to go through.

4. Don’t forget to follow up.

For the record, it is never safe to assume that one email, voice mail or CD submission is enough. In fact, it IS safe to assume that it isn’t  While your song might be the most important thing to you, it will be one of many, many submissions for a given project or publisher. It’s safe to say that submitting a song and not following up one to two weeks later is, again, like not submitting at all. I’m not saying this is good or right but my experience has been that unless you put it on your calendar to follow up, then, most likely, your song will be overlooked. And, by the way, following up is not a one-time thing. You can politely (and concisely) follow up every two weeks after your first follow up until you either hear something back or decide there are simply better ways to spend your time.


Submitting your songs is an exciting part of the process of being a songwriter. By remembering to treat this part of your career as professionally as possible, you’ll avoid the risk of losing credibility in the eyes of the industry. When in doubt, put yourself in the shoes of the person you’re submitting to and think about what they would most appreciate.

Source: Taxi

You never know where I may be bringing you the events of Chicago, so make sure you follow this blog and Follow me on Twitter, @PlatinumVoicePR! If you need your name and craft to buzz out here, go to  Until next time, See ya later Babies!


(PlatinumVoicePR is the source for the events and has no legal bindings with associated parties)

(Music Videos and Links are for promotional use only)


Music 101, Platinum Articles

#ChicagoMusic, What does A&R stand for?

Hey Y’all!

It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing another relevant topic to you!

Time and time again, I hear the question, “Are you an  A&R?” and I have to honestly answer, No, I’m not an A&R rep. I can say that I’m passionate about the music that I hear from Chicago. I scour the internet on a daily basis so that I can give you the most sources for you to be successful in the industry.

For those that do not know what an A&R rep does here is some information for you:

What does A&R stand for?

Artist & Repertoire. The term was coined to describe the function of people at record labels who are in charge of finding and developing new talent.

Development typically includes finding the right material for the artist to perform if they don’t write their own songs, hooking them up with the right producer, engineer, studio, etc., deciding which of their songs are the most practical, and shepherding the making of the record.

After the track has been recorded, it’s not unusual for the A&R person to be responsible for getting the other departments such as retail sales and radio promotion excited about the record so that they do their jobs well. If all the parts of the record company “machine” work well together, the act just might have a hit.

Today, A&R people seem to concentrate less on developing artists, and often look for artists that have “developed” themselves. It’s common for the boards of directors to look more at the bottom line and less at talent development. Hence, A&R people are under pressure to find hits, rather than finding potential hits and nurturing them until they bear fruit.

How do I get my music to an A&R person?

The best way to get your music to an A&R person is to cause them to come to you. You can do that by building a fan base through constant touring and relentless self-promotion. Couple that with making, marketing, and selling several thousand of your own CDs, and it’s likely that you’ll show up on their radar. When you do, they’ll call you.

Can you get through to them with an unexpected phone call? Very doubtful. If they took calls from every person who wanted to pitch their music to them they wouldn’t have time to do any of their other work.

Can you send an unsolicited demo? Yes, but it will most likely come back to you or end up in the round file. A&R people are extremely busy, and generally listen only to the material that comes to them from a trusted resource such as a high-level manager, a publisher, a music attorney, and if you’ll forgive the little plug — DrumSquadDJs.

What makes an A&R person want to sign you?

Hit songs and “star” quality. Those are requisites. Beyond that, you can increase your odds by doing your own artist development and proving that the public loves you and is willing to plunk money to buy your CD.

Source: Taxi

You never know where I may be bringing you the events of Chicago, so make sure you follow this blog and Follow me on Twitter, @PlatinumVoicePR! If you need your name and craft to buzz out here, go to  Until next time, See ya later Babies!


(PlatinumVoicePR is the source for the events and has no legal bindings with associated parties)

(Music Videos and Links are for promotional use only)