Beasty BOI
Platinum Music

WHO IS @BEASTYBIZNESS?

Beasty Boi Records is proud to present Beasty Bizness Aka T.Beasty

So,who is Beasty Bizness? He is a Father, Artist, Ceo, Actor, director, and so much more. The man who is already known by much of the world as Terry Thomas, the brother of the late Timothy Thomas.

Beasty Bizness

In 2001, Timothy Thomas was the unarmed teen who was shot and killed by Cincinnati Police. His tragic death sparked several days of riots in the city, earning national and international attention and becoming the impetus for city-wide boycotts, some of which still remain in effect today.He was only 16 years old at the time of the shooting.

“I grew up listening to everything and fell in love with the Art! Now, I just want to be a part of it” says Beasty.

Terry struggled to cope but yet has emerged from the tragedy a man committed to his family, his community, and to the one thing that has always helped him through the struggles, his music.

Don’t forget to follow him on all social media outlets and leave a comment. Please support independent artists on this site.

 

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Hole Things
PlatinumVoice Featured Artists

Hole Things- “TRAP PARTY”|@BlacDropEnt

Hole Things  -“Trap Party”

Pittsburgh Pa rapper, Marlo Greenlee is better known by his stage name Hole Things. Legends like Jay-Z, Rakim, and Michael Jackson inspired him to become a musician.  Performing freestyle battles, features, and hip-hop shows facilitated in creating a name for himself.

Eventually, finding a studio home in Atlanta’s hip hop community proved to be quite a challenge. Besides that, Hole Things studied the art of music in various studios around the United States because this deemed necessary. Over time, he would develop a style that combines the wordplay of the East Coast and the catchy hooks from the South.

Several years were stripped from his life when a run-in with the law sidelined his first deal and sent him to prison.  Shortly after his release, Hole Things regained his confidence by focusing on a new mindset and being determined to take back his spot.

“The more you look… you’ll begin to see the true quality of a star”.

Now that his new single “Trap Party” produced by Taz Taylor Beats is streaming on Spotify and Apple Music, proves that this is all he needed to separate himself from his peers.

Humbly, Hole Things describes himself as a diamond in the rough. After the buffing and  polishing process ends, you’ll begin to see the many facets of him – Hole Things.

Streams:

 

 

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Music 101, Platinum Articles

ARTISTS ASK: WHY DO I NEED A WEBSITE?

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Hey Y’all!

It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing another relevant topic to you!

When I question artists about a website, they always ask “WHY DO I  NEED A WEBSITE?”

Well, you need a website that exhibits your craft and most importantly, your music. A few years ago it was enough to have a MySpace or Reverbnation page, but in the new age, that’s not working.  You need to own a domain name and a fully equipped website, if you want to be taken seriously. Why?  I’ll be more than happy to elaborate on that for you.

If you haven’t noticed by now, everything is digital, especially music.  Several years ago, major labels and companies wanted to see a physical press kit for an artist to get become more familiar with them.  You had to present physical copies of Mixtapes albums or singles, portfolios and etc. Now that we’re in the Digital Era”, everything is internet and social media driven. Physical presence will always be necessary, but your internet presence ranks supreme.

Your website is basically your electronic press kit and your “Internet Business Card”. It gives the interested party, a visual of your artistry in one place. Your website should display your bio, music, videos, show dates, contact/booking info and all social media contacts. This also makes it convenient if someone “Google(s)” you. It’s funny how some of you use that “Google Me” phrase very loosely and you are never found when the search has been initiated.

So with that said, invest in yourself and your business!  And PLEASE…get your site PROFESSIONALLY done. Keep in mind that everything you put out is a representation of you and your brand! If you’re interested in getting a website, let’s talk. Payment plans are available with a 1/2 down payment. Your domain will be setup and your site will be completed to show you as an artist!

Make your brand shine!

You never know where I may be bringing you the events of Chicago, so make sure you follow this blog and Follow me on Twitter, @PlatinumVoicePR! If you need your name and craft to buzz out here, go to http://www.platinumvoicepr.com.  Until next time, See ya later Babies!

Disclaimer:

(PlatinumVoicePR is the source for the events and has no legal bindings with associated parties)

(Music Videos and Links are for promotional use only)

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Music 101, Platinum Articles

#ChicagoMusic-Ways to Get Media Attention Using Social Media

Hey Y’all!
It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing another relevant topic to you!

I’m writing this to show you how using social media in the right way will be way more rewarding than what is generally done on social media sites

  1. Follow MP3 blogs, local newspapers, and local media on Twitter.Place them on to a specific list so you can see all their tweets without being distracted by others.
  2.  Try to follow the person rather than the organization. If it’s a weekly newspaper, look up the music journalists’ names and find them on Twitter. Instead of following the radio station you want to be on, follow the individual DJ.
  3. When the gatekeepers post something relevant, re-tweet their posts! When I re-tweet  I try to spread the re-tweets out throughout the day instead of in a row. If someone sees you re-tweeting a million posts in a row, they tend to ignore you. Also, if you are filling up your Twitter stream with a ton of posts per minute, people will unfollow you. So don’t go buck wild re-tweeting everything in existence all at once! Only re-tweet what is relevant to your music that you think your fans would like.
  4. Don’t promote yourself to the media list or SPAM people you’re not following! That’s a bad way to get attention. If they are interested in you, they will follow the link in your profile to learn more about you. They will read your tweets for relevant information.Spamming them to follow you, listen to your music, or to write about your shows just sucks. It’s what Seth Godin refers to as “interruption marketing“. It’s the same thing as irritating commercials during your favorite show. Or getting email about erectile dysfunctions. Nobody wants it.
  5. Join their conversation and talk casually! Instead of hoping people will follow you and join your conversation, engage in already existing conversations.When a media outlet posts something entertaining that I can give to, I reply to their tweet and start a conversation going. That’s it! Don’t spam, don’t self-promote. DO talk, DO promote others. You’re not barking out to a world that isn’t listening, you are talking with someone, one on one, who actually wants to talk back to you.
  6. Join the @MakinItMag organization and Brand and Promote! This company provides free DJ Resources, Mixtape Submissions and access to a plethora of information about the music industry with the purchase of a yearly premium membership($57.00)! This costs will tremendously cut your work in half when you need to reach that perfect source to market your music! Click here for details!
  7.  I use Headliner FM to promote my clients’ music! The cool thing about this service is that others promote YOU for free! This is a way of exposing your brand or music to others(Click here to join)Not only does it work wonders, using Headliner FM properly is more fulfilling and meaningful. The relationships you form have depth.
  8. Subscribe to other users YouTube accounts! Remember they will receive an email when you post something new! So hit their subscribe buttons!

You never know where I may be bringing you the events of Chicago, so make sure you follow this blog and Follow me on Twitter, @PlatinumVoicePR! If you need your name and craft to buzz out here, go to http://www.platinumvoicepr.com. Until next time, See ya later Babies!
Disclaimer:
(PlatinumVoicePR is the source for the events and has no legal bindings with associated parties)
(Music Videos and Links are for promotional use only)

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Music 101, Platinum Articles

The Cost of Being Cheap! Should I Promote myself or Hire Someone?

Hey Y’all!

It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing another relevant topic to you!

frugal

I find time and time again, artists telling peers that they can do their own promotion, be your own publicist and brand themselves. I’ve seen the commercials saying how they can give you all the tips for a successful promotion, all for $7.99. Do you actually think the cost of that is valuable and is going to help your career?

Well, I’m here to tell you that you can do it yourself , but how effective will the “Do it Yourself” method be?  Nine times out of ten, you’re going to get tired because your tactics aren’t working and then you’ll get the bright idea to unknowingly start spamming people on Twitter, Facebook and other social media sites. Not Good!

A good friend of mine experienced the same thing with an artist on Facebook; read to see what he thought about this “Do It Yourself” promotion.

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A question was posted to Facebook to see how many people would bite. Surprisingly, it only took two responses before an artist replied, “No, I would just do it myself.” Quickly asking how long he thought it would take, and he replied, “Maybe a couple of hours on Google.

Some of you reading this are already shaking your head, but for those who DON’T see what the big deal is, let me explain. Too often independents (not just Artists but Producers, DJs, Labels, etc) only look at things in terms of dollars and cents, ignoring their most valuable resource, TIME.

So while it’s true that the artist could gather the list, here are a few things that he did not factor in:

Verify that the websites aren’t shutdown (Expired Domains, Hosting, etc)
Checking to see how active they are (Traffic, Posts, etc)
Finding music submission guidelines or contact information
and Organizing all this information into a database
Now multiply that by 100 sites and you soon realize that this isn’t a 2 hour job. It actually took someone on our staff over 7 dedicated hours to complete.

So what does all this mean?

This artist values $10 of his money and more than 7 hours of his life. If you do the math, that’s the equivalent of working for $1.43 an hour. Even if he was miraculously able to complete the list in 2 hours (and he wouldn’t  that would be the equivalent of still working for $5 an hour. The fact that the national minimum wage is $7.25 means that the federal government has more respect for his time than he does.

Moral of the story.

In an effort to save a few bucks, many independents create a ton of unnecessary work for themselves and often end up with inferior results. Just remember when you’re adding up all the money you’ll save also subtract the time you’ll spend to save it. Money and Time: while both are easily spent, only one can be made back.

Source: Making It Mag

You never know where I may be bringing you the events of Chicago, so make sure you follow this blog and Follow me on Twitter, @PlatinumVoicePR! If you need your name and craft to buzz out here, go to http://www.platinumvoicepr.com.  Until next time, See ya later Babies!

Disclaimer:

(PlatinumVoicePR is the source for the events and has no legal bindings with associated parties)

(Music Videos and Links are for promotional use only)

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Music 101, Platinum Articles

#ChicagoMusic- How to Enhance Your Social Media SEO

Hey Y’all!

It’s Your Gyrl, Ms. Carmen aka Platinum Voice PR bringing another relevant topic to you!

Source:DjBigO & RapRehab

Social listening is the art and practice of regularly paying attention to social media. Using social listening, you can learn a lot about your audience, influence discussions and improve your search engine rankings.

Here are Five ways you can use social listening to enhance SEO.

#1 – Learn the Slang

On websites, people tend to write in a very proper and formal tone while on Facebook, Twitter and other social media websites however, people tend to just write the first thing that comes to their heads.Learning the Slang

One great thing about the spontaneous nature of their messages is that people tend to use casual language rather than carefully considered language. That can really help you pick up slang that you can use in your own messages and your own copy. You can also incorporate this slang to help you pick up long tail search traffic.

For example, in the marketing industry, marketers call email submits “subs.” On websites, most authors will just call them “email submits.” However, on Twitter and Facebook you’ll find people using “subs” more than “email submits,” as it’s shorter and more catchy.

#2 – Observe and Predict Trends

#3-Predicting Trends

Twitter and Facebook are great ways to predict a trend. If you notice that all of a sudden people are talking about one subject, you can jump on that bandwagon early.

It takes time for webmasters, websites and even bloggers to catch up. However, social media websites like Twitter and Facebook are more or less instantaneous.

This moment a coherent thought is formed within a community, it’ll be visible on Twitter and Facebook. People will make offhand comments, people will share resources and the idea will take off like wildfire.

Pretty soon, hundreds of web pages will pop up talking about whatever topic is hot right now. However, if you can get in on the game early by noticing it first through social media, you’ll have a big leg up. Get there early and you can become a major player in the conversation.

#4 – Use it to Inform Keyword Research

Social media can tell your keyword research. A lot of people tend to treat social and search as two completely different marketing mediums. In reality, they have a lot of overlap.

Use social media to tell your search marketing keywords. Look on Twitter for new trends, new products, new ideas, new competitors and check out how the search volume is going.

Google Trends can give you a good idea of whether a search term is going up or down. The Google Keyword Tool can give you a good idea of how much traffic the term gets today, though it isn’t useful for predicting future traffic.

If you only use traditional tools to do keyword research, you’ll always be playing catch-up. You’ll only be optimizing for terms that others have already beat you to. When you use social media as well however, you can get ahead of the curve and be one of the early players.

#5 – Optimize for Blended Search

There’s a lot of traffic to be had in blended search. Blended search refers to Google’s practice of placing videos, images and local results within the search results itself.

Trying to rank on Google for a main keyword term can be very tough. It could take months, even years of work.

However, if nobody is targeting the blended search results, you can often skip all that work and jump all the way to the top.

Pay as much attention to optimizing your videos, your local results and your images as you do to your website. Make sure you have the right keywords, make sure you have a great title, a great description and get back links to your videos and other media.

You never know where I may be bringing you the events of Chicago, so make sure you follow this blog and Follow me on Twitter, @PlatinumVoicePR! If you need your name and craft to buzz out here, go to http://www.platinumvoicepr.com.  Until next time, See ya later Babies!

Disclaimer:

(PlatinumVoicePR is the source for the events and has no legal bindings with associated parties)

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Music 101, Platinum Articles, PlatinumVoice News

Network! Integrating Your Social Media Sites with Your Website

Hey Y’all!

It’s Your Gyrl, Ms Carmen aka Platinum Voice PR bringing another relevant topic  to you!

Even though social media has grown in significance, and it has now become a necessary part of a businesses’ online strategy, it should not completely replace the traditional methods of online marketing.

Social media plays an important role in creating relationships, building brand and customer confidence in your business, product, or service.  For most artists, your website is still the main place where you would convert your prospects and network friends into customers.

You also want to keep in mind that you still want to spend your marketing dollars building up your own online asset (your website) instead of another’s online asset (your social networking sites).  If you spend your efforts and energy promoting your Facebook page, Twitter account, or YouTube channel, in lieu of your own website, then you are putting your online presence at risk.  If one of your social network sites closes down, or your account gets deleted, then you lose your main means of marketing yourself online.   Keeping the marketing focus on your own website allows you to maintain control of your online marketing.

That being said, how does the ever busy artist keep the proper level of focus on their own website while taking advantage of their social media networks to increase product or service awareness and create more clients and customers from this integration?

Well the first step is to be clear on what the focus is for each one.  Use your social media accounts to generate awareness for your business and services and then use your website to convert them into sales and new clients.

Your social media traffic is different from the majority of your other traffic sources because it is what is considered warm traffic.  These visitors already know you and are familiar with you so you don’t need to use your website to introduce them to who you are, why you are different and why they should buy from you.  By being a member of your social network, your visitors should already have that knowledge.  Your social media traffic should continue to reinforce your social image, yet your landing page should also add to their motivation to take an action now.  For example, if you position yourself as an expert in producing on your social media networks, you would send your social media traffic to a page on your website for those that want to get more information, or purchasing your music.  That webpage would then tie back to what you talked about in your social media site about purchasing your music or hiring you as a producer

Ways where you can integrate your social media account with your website include the following:

1) Connect your website to your social media accounts or place the widget on your site.  Places like Facebook, LinkedIn, Twitter and Google+ will automatically appear on your site when you post.  This is an easy way to keep your fans updated and connected to what you are doing, just in cast they don’t subscribed to the networks. Actually, It will make them join them so that they can always be in touch with your every move!

2) Place the social networking buttons on your website to encourage random visitors who may not want to sign up to your newsletter, to connect with you on your social network account.  This is only useful if you intend to update your social network accounts.  This is why it is beneficial to connect your website to your social network account because it becomes easy to keep you in the minds of your social network fan base.

3) If you have a Twitter account, post your Twitter stream on your website.  Your Twitter stream should be tweets that are related to your craft, and not what you had for lunch that day, when you went to the bathroom, who you’re flirting with in the bar… etc.  They should be tweets of your music, links to helpful related resources, useful blog posts that you feel will help your fan base, and your upcoming events.

Integrating your Social Media accounts and your web site will give you the best outcome in terms of creating more online traffic and your fan base, while allowing you to build your own base to become viral online!

So, Now I need you to GET CONNECTED!!!!!!!!!!!!!

You never know where I may be bringing you the events of Chicago, featuring an artist or relevant topics, so make sure you follow this blog and Follow me on Twitter, @PlatinumVoicePR! Until next time, See ya later Babies!

Disclaimer:

(PlatinumVoice PR is the source for the events and has no legal bindings with associated parties)

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